Senior Marketing Manager (Workers Compensation)
Company: Berkshire Hathaway Homestate Companies
Location: Sacramento
Posted on: October 11, 2024
Job Description:
WHAT WE'RE LOOKING FORBerkshire Hathaway Homestate Companies,
Workers Compensation Division, is looking for a Senior Marketing
Manager to join our team! This professional will be primarily
responsible for business development efforts and brand strategy for
Northern California.Evaluates production patterns in new and
renewal business to uncover opportunities for template refinements
to support profitable growth. Works collaboratively with other
Marketing Managers, Underwriting Management, and other corporate
resources to develop new or additional opportunities by industry,
class code or segment, and to monitor and evaluate agency
performance. Stays current on competitive intelligence. Helps to
uncover and resolve production barriers. Develops opportunities to
improve ease of doing business with BHHC and the overall customer
experience. Frequent travel required.ESSENTIAL RESPONSIBILITIES
- Creates and executes expert level territory plans that
demonstrate a clear understanding of territory with effective
travel plans. Aligns with regional or national resources to
understand territorial differences in opportunity and profit
potential.
- Works to position BHHC as the market of choice with our agents,
identified target markets, and nationwide. Proactively searches out
new agency appointments, prospect meetings, opportunities for book
transfers, identifies additional agency production sources,
effectively gains agency commitment, and looks to drive new agency
partner's production.
- Monitors agency growth and profitability. Proactively
identifies performance gaps, trends and issues. Develops agency
profit improvement and growth plans that drive profitable
business.
- Manages agency partnerships aimed at achieving minimum premium
standards and growth goals. Processes agency appointments and
terminations timely. Initiates renewal strategy discussions.
Actively engages in encouraging appointed agents to ensure mutually
profitable relationships.
- Conducts in-person agency visits and participates in prospect
meetings, claims reviews, meet-and-greets, and stewardship
meetings. When appropriate, initiates strategic co-travel with
Underwriting, Client Services and Loss Control teams.
- Influences productive partnerships by educating agents on
BHHC's value proposition, target market opportunities, target
acquisition opportunities, territory goals, and service model by
premium size.
- Acts as a resource to peers and brokers. May act as a mentor to
other marketing managers aimed at helping them professionally grow.
Works to quickly adapt and assist with implementation of new tools
and processes and disseminates them to the rest of the team.
- Participates in weekly Underwriting meetings and contributes to
discussions around large accounts with up-to-date agency needs to
win the account. Takes a proactive approach to push Underwriting to
hit target need by dates and get quotes to the agency partner.
Helps to support efforts in developing new or additional
opportunities by industry, class code, and/or segment.
- Gathers, analyzes and evaluates competitor information and
territory opportunities through agency visits and/or attendance at
agency-sponsored activities. Develops action plans that make use of
competitor intelligence. Provides input and data during Agency
Marketing and Underwriting reviews, and actively shares information
with peers and Underwriting partners.
- Looks for opportunities to enhance our information and
communication capabilities and optimally position our strengths.
Assists with leading efforts to ensure ease of doing business and
ultimately drive success of team and company.
- Develops and maintains accurate agency profiles, business
plans, agency files and contacts. Timely and thoroughly updates
reports on activities.REQUIRED QUALIFICATIONS
- EDUCATION: Bachelor's degree from an accredited college or
university required.
- CERTIFICATIONS: Certified Insurance Counselor (CIC), Certified
Risk Manager (CRM), or similar insurance designation,
preferred.
- EXPERIENCE: Minimum of 7 years of related experience in the
workers' compensation insurance industry required, preferably in a
Marketing or Underwriting role.
- COMPUTER SKILLS: To perform this job successfully the
individual should be proficient on the Microsoft Office Suite of
applications and able to quickly master proprietary and vended
software applications.
- TRAVEL: Extensive driving and/or air travel required for
agency/policyholder visits.WHAT WE OFFER
- Paid Time Off
- Paid Holidays
- Retirement Savings Match
- Group Health Insurance (Medical, Dental, and Vision)
- Life and AD&D Insurance
- Long Term Disability Insurance
- Accident and Critical Illness Insurance
- Flexible Savings Accounts
- Paid Community Volunteer Day
- Employee Assistance Program
- Tuition Reimbursement Program
- Employee Referral Program
- Diversity, Equity and Inclusion Program$118,070 - $145,640 a
yearThis pay scale is an estimate of the salary range the employer
reasonably expects to pay for the position based on potential
employee qualifications, operational needs and other considerations
consistent with applicable law. The actual salary may be above or
below the range. The pay scale applies only to this position and
only if it is filled in Sacramento, California. The pay scale may
be different for other positions or in other locations.ABOUT USWith
more than 50 years in business, Berkshire Hathaway Homestate
Companies (BHHC) has grown from a regional organization to a
national insurance group, offering insurance products from coast to
coast. Relationships are the cornerstone of our culture, and we
believe in doing the right thing. That means we invest in our
business in every way possible to deliver on our mission and
demonstrate that people are what powers our success. Our commitment
to financial strength and integrity means our customers can rest
assured that we will be there when it counts.At BHHC we embrace
diversity and foster an environment where our people can be their
authentic selves. Our differences make us stronger and better
together, which fosters a harmonious workplace-something we truly
value. We've created an approachable and collaborative atmosphere.
Here you'll find a welcoming workplace where everyone can feel
valued, supported, and inspired to do great work. Together, we
raise the bar by being curious, remaining customer-focused, and
operating with integrity.
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Keywords: Berkshire Hathaway Homestate Companies, Danville , Senior Marketing Manager (Workers Compensation), Advertising , Sacramento, California
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