Marketing and Engagement Director
Company: Boys and Girls Country of Houston, Inc
Location: Palo Alto
Posted on: October 19, 2024
Job Description:
This position is based on Stanford's main campus with
consideration given to the option for a hybrid work schedule
(partially onsite and offsite), subject to operational need.
Interested candidates must include a resume and cover letter to be
considered for this position. Applicants must be authorized to work
for any employer in the U.S. We are unable to sponsor or take over
sponsorship of an employment visa. About Us The Stanford Doerr
School of Sustainability strives to create a future when humans and
nature thrive in concert and in perpetuity. The school is made up
of a three-part structure to drive global impact: Our academic
departments and programs educate students and create new knowledge
across areas of research that are crucial for advancing the
long-term prosperity of the planet and people; Institutes bridge
scholarship at Stanford and beyond, bringing multiple viewpoints to
bear on urgent challenges; The Sustainability Accelerator drives
new policy and technology solutions through a worldwide network of
partners who work with our teams to develop solutions at a global
scale. The school is dedicated to creating and supporting a
diverse, equitable, and inclusive environment, and to creating
solutions that benefit all people, particularly those most affected
by environmental damage and climate change. For more information on
the school, click . Precourt Institute for Energy The mission of
Stanford University's Precourt Institute for Energy is to spark the
creativity, collaboration, learning, and leadership needed for the
global energy transformation. The initiatives, research centers and
programs of the Precourt Institute fund research at Stanford with
the potential to solve the toughest energy challenges from science
and engineering to policy and economics. The institute disseminates
the achievements of the wider Stanford ENERGY community. The
institute sponsors courses and a postdoctoral program, and it
supports Stanford students interested in energy. The Precourt
Institute works with industry, entrepreneurs, and policymakers for
the deployment of Stanford solutions. Stanford University has close
to 300 faculty involved in energy research and education across a
wide set of disciplines, from science and engineering to energy
markets, finance, regulations, and policy. The Precourt Institute
for Energy interacts with these Stanford faculty and research
scholars to gain unbiased knowledge of energy issues and an early
awareness of breakthrough energy technology trends. The Precourt
Institute for Energy is seeking an exceptional candidate to serve
as Marketing and Engagement Director to manage and advance the
institute's marketing, internal/external engagement, community
outreach, and media strategies for the institute and its respective
initiatives and programs. This leadership role will:
- Develop, manage, and execute strategic and cohesive marketing
plans and engagement strategies to meet the institute's mission and
objectives.
- Collaborate with leadership on evolving community outreach and
brand strategy across the institute's many research and education
units under its direction.
- Advance strategies to build an alumni outreach program and
community working with leadership and organizations across the
university.
- Cultivate engagement opportunities and partnerships with the
broader Stanford community and externally.
- Build partnerships among other institutes, departments, and
schools.
- Evaluate effectiveness for marketing campaigns, outreach
practices, and engagement strategies.
- Structure and oversee consistent event management processes and
activities across the institute and its research initiatives and
education programs.
- Partner with the institute's communication director to lead and
support production of integrated marketing materials such as annual
reports and marketing collateral across the institute.
- Working closely with the communication director, create and
manage the execution of an integrated communication approach which
leverages marketing and branding strategy, incorporating
appropriate channels (i.e., web, print, email, online).
- Improve outreach approaches via media and other services.
- Expand social media presence including collaboration for
podcast productions.
- Gauge trends to improve marketing tactics.
- Partner with the Doerr School of Sustainability on aligning
strategies and building communities.
- Lead outreach collaboration processes and management practice.
Further responsibilities will include:
- Define and conduct market research, including competitive
benchmarking, identification of new opportunities, and
campaign/program/service/event analysis.
- Use research results to make tactical decisions regarding
strategic marketing direction, product segmentation, and customer
targeting.
- Communicate marketing plans across the institute, its
ecosystem, and Doerr School to educate and influence
stakeholders.
- Oversee or guide event management to support marketing
objectives.
- Manage key engagement vendors and consultant
relationships.
- Scope and manage project/program budget(s).
- May oversee interns and other staff; provide staff training.
The expectation is the marketing and engagement director will
successfully manage broad diverse responsibilities and have strong
strategic expertise and problem-solving skills, highly effective
relationship development abilities, proficient influential aptitude
to work effectively with diverse teams and come to understand what
is paramount for the institute. This role will report directly to
the institute's chief of staff, work in partnership with the Doerr
School for Sustainability, and collaborate closely with the
institute's communication director, other senior institute
leadership and broadly with the Stanford Energy community. To be
successful in this position, you will need
- Bachelor's degree and eight years of relevant experience; or a
combination of education and relevant experience.
- Demonstrated ability to work effectively with senior
leaders.
- Extensive knowledge of strategic analysis, customer
segmentation strategies, and business and marketing planning.
- Demonstrated experience in integrated marketing strategy and
execution across channels including digital, and print.
- Demonstrated application of market research and data
analysis.
- Excellent project manager with the ability to manage multiple
projects simultaneously.
- Excellent written and oral communication and presentation
skills.
- Demonstrated experience presenting to senior management. The
ideal candidate will have the following attributes:
- Familiarity with the fields of energy and the environment.
- High level of diplomacy and relationship management.
- Familiarity with Stanford University policies, procedures, and
systems. The expected pay range for this position is $122,000 to
$169,000 per annum. Stanford University provides pay ranges
representing its good faith estimate of what the university
reasonably expects to pay for a position. The pay offered to a
selected candidate will be determined based on factors such as (but
not limited to) the scope and responsibilities of the position, the
qualifications of the selected candidate, departmental budget
availability, internal equity, geographic location, and external
market pay for comparable jobs. At Stanford University, base pay
represents only one aspect of the comprehensive rewards package.
The Cardinal at Work website ( ) provides detailed information on
Stanford's extensive range of benefits and rewards offered to
employees. Specifics about the rewards package for this position
may be discussed during the hiring process. How to Apply We invite
you to apply for this position by clicking on the "Apply for Job"
button. Why Stanford is for You Imagine a world without search
engines or social platforms. Consider lives saved through
first-ever organ transplants and research to cure illnesses.
Stanford University has revolutionized the way we live and enrich
the world. Supporting this mission is our diverse and dedicated
17,000 staff. We seek talent driven to impact the future of our
legacy. Our culture and unique perks empower you with:
- Freedom to grow . We offer career development programs, tuition
reimbursement, or course auditing. Join a TedTalk, film screening,
or listen to a renowned author or global leader speak.
- A caring culture . We provide superb retirement plans, generous
time-off, and family care resources.
- A healthier you . Climb our rock wall or choose from hundreds
of health or fitness classes at our world-class exercise
facilities. We also provide excellent health care benefits.
- Discovery and fun . Stroll through historic sculptures, trails,
and museums.
- Enviable resources . Enjoy free commuter programs, ridesharing
incentives, discounts and more! The job duties listed are typical
examples of work performed by positions in this job classification
and are not designed to contain or be interpreted as a
comprehensive inventory of all duties, tasks, and responsibilities.
Specific duties and responsibilities may vary depending on
department or program needs without changing the general nature and
scope of the job or level of responsibility. Employees may also
perform other duties as assigned. Consistent with its obligations
under the law, the University will provide reasonable
accommodations to applicants and employees with disabilities.
Applicants requiring a reasonable accommodation for any part of the
application or hiring process should contact Stanford University
Human Resources by submitting a . Stanford is an equal employment
opportunity and affirmative action employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, disability, protected veteran status, or any other
characteristic protected by law. Additional Information
- Schedule: Full-time
- Job Code: 4894
- Employee Status: Regular
- Grade: K
- Requisition ID: 103726
- Work Arrangement : Hybrid Eligible
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Keywords: Boys and Girls Country of Houston, Inc, Danville , Marketing and Engagement Director, Advertising , Palo Alto, California
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